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John Sculley; John A. Byrne ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Odyssey: Pepsi to Apple - A Marketing Genius Tells His Story
John Sculley; John A. Byrne
0002179946 / 9780002179942
1987
William Collins Sons and Co., Ltd. of London Overseas Edition Hardcover Very Good in Very Good dust jacket
This copy is in very good condition with an unblemished hardcover having sharp corners and a couple of very minor bumps to the edges. The binding is tight and the pages are clean, crisp, unmarked and uncreased with only the slightest bit of soiling to the exterior page edges. The dust jacket exhibits a very good appearance with only the slightest bit of shelf wear. This is a remarkable book and is in very good condition. ; In this book the author reveals many of the marketing and management insights he gained from his unique vantage point: How to manage creativity ( Don't give people goals, give them directions); How to manage your way out of crisis (When threatened by disaster, it's important to risk everything); How to become a contrarian marketer and change the rules on the number-one competitor - first Coca Cola, then IBM (The important thing is to build the market for everyone, not just beat your competitor for a tenth of a point in market share to succeed); How to integrate an attitude of constant change into corporate planning and strategy. ; 8vo 8" - 9" tall; 450 pages
Price:
19.00 USD
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